Our Journey
The Big Idea
Mr. C Lal lays the foundation for a company that would go on to define the pet products industry in India.
1982
1999
Going Global
We Take Our First International Leap, Importing Veterinary Vaccines From The Czech Republic.
The Birth Of "Super"
Our Consumer-facing Brand, SUPER, Is Introduced To Bring Joy To Countless Homes.
2009
2011
Expanding Our Reach
We Begin Importing Pet Accessories And Snacks From China, Taiwan, The USA, And Europe.
Make In India
Start Exporting Self-Manufactured Made In India Products globally.
2014
2019
Beyond Pets
Begin Exporting Veterinary Vials For Pharmaceutical Use Across Europe.
Manufacturing for The World
Facilities Dedicated to Export. Our Product Portfolio Crosses 500+ SKUs.
2021
2025
Future Growth
Continuing our journey towards global excellence in pet care.











