We are one of the leading manufacturers of pet products in India. We have been manufacturing and supplying pet products to wholesalers, pet shops and the military since 1982.

Our success is the result of a long history of constant innovation, ensuring we meet your needs with widest range of pet care products. We established our striding mark PAN India as well as globally as suppliers and importers of quality pet products.

We manufacture more than 200 localised pet toys, pet grooming products, over 100 different variety of leashes and collars, pet apparel, dog houses and many more accessories in India, under the brand name SUPER.

Our Mission

To provide best in class premium quality products available to all.

Our Vision

We strive to be the most trusted and top-of-mind pet products company in India, by continuing to provide quality products and services that meet the needs of our customers, while promoting the well-being of pets.

Core Values

SOLIDARITY – We believe in working together as a team, putting common good before personal interests and achieving organizational goals together.

COMMITMENT – We are committed to bring the best output possible and satisfy customers by providing genuine
products and services.

QUALITY – We aim to provide the highest quality in our products and build trust in our customers.

Quick Facts


Years Legacy

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Pet Products

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Product Categories

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Inhouse Production

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Import Countries

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Export Countries

Our Journey

The Big Idea

The Big Idea

Incepted by Mr. C Lal in 1982 to start the business of supplying pet products. Our first milestone to success today.

The Next Big Step

The Next Big Step

We made our first mould for manufacturing
plastic pet utensils.

Our first global step

Our first global step

Started the import of veterinary
vaccines from Czech Republic.

The brand Super was born

The brand Super was born

Set up a new factory for manufacturing
pet supplies.

The Next Big Step

The Next Big Step

Started import of pet accessories & snacks
from China, Taiwan, USA & Europe

Export of self manufactured  “Made in India” products.

Export of self manufactured “Made in India” products.

Maximized inhouse manufacturing to
expand our catalogue to 300 products

Export of plastic vials for  pharmaceutical use

Export of plastic vials for pharmaceutical use

Export of plastic vials for
pharmaceutical use.

Manufacturing facility for  exports

Manufacturing facility for exports

Currently we have a product portfolio
of over 500 products.